Booklaunch: Organizing Amazon

Amazon workers in Coventry, England have won breakthrough wage gains through years of strikes and organizing at the global giant. Now, a new book documents these achievements, and the militant, grassroots methods the workers and their GMB union employed to build worker power.

Organizing Amazon: Building Worker Power Under Conditions of Fragmentation, Precarity and Regimentation, Bristol University Press (2025), offers a rich case study of the factors contributing to the union’s successes and setbacks. It provides a practical organizing model applicable beyond Amazon, offering strategies to engage the workforce, sustain support and develop leadership.

We are incredibly honoured to host the author of the book Tom Vickers, and longtime labour activist Jonathan Rosenblum, as well as two workers from the Coventry BHX4 facility for the first stop on their North American organizing tour. The evening features a discussion of the lessons to be learned from the campaign in Coventry and what strategies will be needed for the Canadian labour movement to begin challenging the Amazon behemoth.

We would like to thank our friends at the Digital Labour Working Group at the University of Toronto for their support of this event.

00:00 Introduction by Jonathan Rosenblum
07:00 Tom Vickers – author of Organizing Amazon
09:40 Jack (Amazon worker, Toronto)
11:33 Muhammad (Amazon worker, Coventry BHX4)
18:10 Garfield (Amazon worker, Coventry BHX4)
31:17 Q+A